Oct 30, 2018
In tech companies, usually the last people to get hired are HR and Marketing, and usually the first to be fired are HR and Marketing.
That’s the mentality that brought Marie Wiese to build her agency Marketing CoPilot and write her book, You Can’t Be Everywhere. Marketing CoPilot helps B2B companies define and improve their marketing ROI so that they become an indispensable part of the team.
Having served as a VP of sales and marketing for a software company, Marie realized how difficult it was for CEOs to make decisions regarding their marketing services. She wanted to bring all of the various parts together in order to create a simple, repeatable process in hiring marketing professionals.
So she set out to create a methodology that would show people how they could be where they needed to be. To lead them to where their customers are, what kind of content they were looking for, and when was the right time to engage them.