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The Innovative Agency

May 12, 2020

Creativity has many facets.


It means different things depending upon the clients that your agency might serve and how you might attack creativity depending upon their goals. 


In this episode, I interview Gal Borenstein, Founder of the Borenstein Group, about aspects of creativity for a B2B marketing agency.


What we talked about:


- The 4 pillars of creating trust


- Do psychological research on your client’s customers’ decision makers


- Understand the misalignment between messaging and belief


- Trust is something you have to earn, not assume

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.