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The Innovative Agency


Mar 24, 2020

Transforming your agency from a long format agency to one focused on data analytics is a long, involved process.

 

It takes about 15 years, to be exact.

 

In this episode, I interview Jessica Hawthorne-Castro, CEO of Hawthorne, a national agency based in Los Angeles.

 

What we talked about:

 

- Your employees are your customers, too

 

- Why agency transformation takes 15 years

 

- Challenges to transformation

 

- How to be strategic when implementing change


To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.