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The Innovative Agency

May 26, 2020

If you're an agency owner or a leader listening to this right now, you’re probably considering pivoting your agency — especially if you’re in a position of challenge.


Frankly, no matter what your story of challenge is right now, someone else is facing the same difficulty.


For most of us, that’s how...

May 19, 2020

There's already a lot of great content out there about how agencies can and should adapt their businesses because of COVID-19.


One aspect of these changes that isn’t as widely discussed is how agencies can help their clients be effective in a time of crisis — ethically.


In this episode, I interview Bryn Tindall,...

May 12, 2020

Creativity has many facets.


It means different things depending upon the clients that your agency might serve and how you might attack creativity depending upon their goals. 


In this episode, I interview Gal Borenstein, Founder of the Borenstein Group, about aspects of creativity for a B2B marketing agency.



May 5, 2020

Given the amount of time that most agencies spend on building a new business pipeline, hiring talent, and the amount of time and money that goes into trying to acquire those clients.


There's a big opportunity to be lost once you advance in those conversations.


That moment when you realize your client isn’t ready...