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The Innovative Agency

Mar 31, 2020

The advent of 5G has enhanced what was already a trend in marketing: Video consumption. Video traffic is anticipated to account for 82% of all IP traffic by 2022 — which puts us up from 75% in 2017.


Agencies need to be having the conversation right now about developing a 5G brand strategy. (Because if we aren’t,...

Mar 24, 2020

Transforming your agency from a long format agency to one focused on data analytics is a long, involved process.


It takes about 15 years, to be exact.


In this episode, I interview Jessica Hawthorne-Castro, CEO of Hawthorne, a national agency based in Los Angeles.


What we talked about:


- Your employees are...

Mar 17, 2020

Having first-party data is one thing, but knowing what to do with it is another.


On a recent episode of The Innovative Agency, I interviewed Andrew Eklund, Founder and CEO of Ciceron, a digital agency that blends media, creative, and data. We talked about digital marketing today and how to navigate privacy in an...

Mar 11, 2020

About 15% of 2020 is already gone — making this the perfect time to review our plans and think about what’s working and what’s not.


In my view, this was a masterclass episode in strategies that are evergreen and strategies to reevaluate.


I got to sit down with Patricia Beitler, President at Velocitas, and

Mar 3, 2020

As a small, recently founded agency, committing to a growth strategy can be intimidating, to say the least.


More than likely, you’re going to overanalyze instead of choosing a strategy and executing on it.


Recently on The Innovative Agency, I interviewed Grayson Lafrenz, Founder and CEO at Power Digital Marketing