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The Innovative Agency

Jan 28, 2020

Advertising work doesn’t have to be sexy, shrouded in technical lingo, or confined to just one package. Actually, it’s mostly just words and pictures.

 

I recently interviewed Richard Kaiser, CEO and Founder of Wilderness Agency, which is based in my home state of Ohio in Dayton, about why he is proudest of his...


Jan 21, 2020

“Values-based” is a great SEO keyword, isn’t it? It can be so much more than that, though.

 

If values drive your agency to the point of shaping your entire business model, you might be ready for B Corp certification.

 

In this episode, I interview Ben Herman, President and Co-Founder at Mad Fish Digital, about...


Jan 8, 2020

As a marketing agency, your client’s customers are like tourists standing in Times Square, bombarded with billboards and bright lights on all sides….. 

 

And without any idea where to look.

 

That’s a metaphor for brands today -- so how do you cut through the clutter?

 

On this episode, I interview Ron Tite,...


Jan 1, 2020

With 100 million Prime members in the U.S. alone, Amazon is the place to sell products online. Marketing agencies focused on Amazon can help a lot of clients. To do that, however, those agencies must understand how to operate a proper Amazon business.

 

Dan Brownsher, President, CEO, and Co-Founder at Channel Key LLC,...