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The Innovative Agency

Dec 15, 2020

Just like a tree grows toward the best sunlight, your agency needs to be open to innovation in order to survive.

 

This is how it worked out for David Searns and his agency, Haley Marketing. Due to the evolving landscape of his market, David found himself in a very particular niche.

 

In this episode, David and...


Dec 8, 2020

Your proposal sucks. And by the way, your content is not nearly specific enough.

 

And if you’re going to sell to entrepreneurs, you need to throw B2B out the window and embrace B2E.

 

In this episode, I interview Maggie Patterson, Owner & Editorial Director at Scoop Studios, about why she embraces specificity as a...


Dec 1, 2020

The design of a content marketing program seems simple - most agencies do it every day. But it creates challenging questions for agencies and clients: What metrics of success should be used? How are we going to collaborate? How does each piece of content fit into a client’s broader marketing strategy?

These are...


Nov 24, 2020

Mixed reality is how your customers want to interact with your brand. Why haven’t you made it there yet?

 

In this episode, I interview Taj Forer, Cofounder & CEO at Fabl, and Daina Middleton, advisor to Britelite, about what mixed reality means for agencies.

 

What we talked about:

 

- What mixed reality is...


Nov 17, 2020

How do you stand out in a cluttered space? A couple of ways: education & diversification.

 

In this episode, I interviewed Kurt Ouchida, Managing Partner at Braintrust Agency, about how he pivoted by positioning his agency as an educator for his clients.

 

What we talked about:

 

- Delving deeply into digital (with...