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The Innovative Agency

Jun 30, 2020

We’re being overrun with technologies that are supposed to make digital marketing more efficient.

 

The reality is that AI doesn’t always work the way you think it will. Algorithms are only as good as the person who decides what data will be used for a campaign.

 

In this episode, I interview Raquel Rosenthal, CEO...


Jun 23, 2020

Some agencies approach both brand and demand simultaneously, while some hope the issue of prevalence never arises.

 

On a recent episode of The Innovative Agency, we discussed how to solve both of those problems…

 

With workshops.

 

In this episode, I interview Mark Emond, Founder and President at Demand Spring,...


Jun 16, 2020

Yes, okay, agile is a buzzword… but we do actually want to be agile, right?

 

Actually, agile just means a way of managing projects.

 

In this episode, I interview Joe Teo, CEO at HeyOrca, about the 4 principles of his agile methodology.

 

What we talked about:

 

- What agile really meals for social

 

- 4 pillars of...


Jun 9, 2020

There’s a not often talked about aspect of agencies that’s massively important: technology.

 

Mobile technology, mobile strategy, and the interplay between mobile and marketing campaigns all have a huge impact on your clients’ successes.

 

In this episode, I interview Todd Wooten, Founder and President of VRTCAL,...


Jun 2, 2020

The spring of 2020 has been an interesting time to do business, to say the least.

 

One of the most valuable things we could dwell on in the industry right now is how to navigate the turn around the corner as we are beginning to hear some hopeful pandemic-related news — while still feeling ourselves in the midst of an...