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The Innovative Agency

Dec 25, 2019

What happens when you can no longer scale up? Or your core business just got commoditized and now everybody thinks they can DIY it on the cheap?

 

Keith Scandone, creator of 03 World, a digital product agency, found his company in just that place about eight years ago. 

 

After building websites for traditional...


Dec 17, 2019

The design of a content marketing program seems simple - most agencies do it every day. But it creates challenging questions for agencies and clients: What metrics of success should be used? How are we going to collaborate? How does each piece of content fit into a client’s broader marketing strategy?

These are...


Dec 10, 2019

The marketplace has shifted. Retainers/AORs are becoming less common, and brands are moving toward project-based client/agency relationships. But that shouldn’t worry agency owners, because there’s plenty of opportunity within that trend. Just ask Rudy Fernandez.

 

Rudy founded his entire agency, Creative Outhouse,...


Dec 3, 2019

Agency owners constantly worry about the threat of in-house agencies.

 

David Freedman has a few tips on what agencies can do to compete, and the good news is, none of them are based on price. 

 

David is the co-founder of Freestar, a company that helps publishing websites with monetization. 

 

What we talked about: