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The Innovative Agency

Feb 28, 2019

You don’t become one of the most influential marketers in the country without a great deal of formative experience.

That’s what Nancy Hill, former President and CEO of The 4 A’s turned Agency Founder, is widely considered. Her reach into the agency world is deep and profound from years of experience and success.

Feb 12, 2019

One of the most profitable revenue streams remains untapped at most agencies: thought leadership.

The phrase may sound akin to an over-utilized buzzword, but Josh Steimle, agency owner at MWi would disagree.

Using his publications in Forbes, Entrepreneur, Fast Company, and industry publications, he’s generated $5M in...

Feb 6, 2019

Susan Baier has been a marketing strategist for a long time, both on the agency side and the client side.

Throughout her career, Susan noted that people often stick to two types of audience segmentation strategies: demographic or behavioral. While these strategies can provide valuable insights, Susan had a new goal that...

Feb 1, 2019

This episode features Dennis Carlson, founder of Agency Leverage.

Dennis has a fascinating background. Before he became an agency owner, owned his own insurance brokerage. He was landing amazing corporate deals, and his brokerage competitors kept asking him, “What are you doing for marketing?”

That’s when it hit...