Dec 25, 2019
What happens when you can no longer scale up? Or your core business just got commoditized and now everybody thinks they can DIY it on the cheap?
After building websites for traditional...
Dec 17, 2019
The design of a content
marketing program seems simple - most agencies do it every day. But
it creates challenging questions for agencies and clients: What
metrics of success should be used? How are we going to collaborate?
How does each piece of content fit into a client’s broader
Dec 10, 2019
The marketplace has shifted. Retainers/AORs are becoming less common, and brands are moving toward project-based client/agency relationships. But that shouldn’t worry agency owners, because there’s plenty of opportunity within that trend. Just ask Rudy Fernandez.
Rudy founded his entire agency, Creative Outhouse,...
Dec 3, 2019
Agency owners constantly worry about the threat of in-house agencies.
David Freedman has a few tips on what agencies can do to compete, and the good news is, none of them are based on price.
David is the co-founder of Freestar, a company that helps publishing websites with monetization.
What we talked about:
Nov 25, 2019
“If I had time to take photographs, I wouldn't have hired a PR agency.” — Every non-agency business owner, ever.
Business owners don’t care how the social media sausage is made. They just want it done, they want it posted, and they want results.