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The Innovative Agency

Oct 30, 2018

In tech companies, usually the last people to get hired are HR and Marketing, and usually the first to be fired are HR and Marketing.

That’s the mentality that brought Marie Wiese to build her agency Marketing CoPilot and write her book, You Can’t Be Everywhere. Marketing CoPilot helps B2B companies define and...


Oct 24, 2018

Most business owners know it’s important to have multiple revenue streams. If one stream tanks, even for a season, the others give you a safety net to keep going. Despite this knowledge, it’s hard to focus on other revenue streams when you’re so busy trying to just make the main one work.

That was Gini Dietrich,...


Oct 16, 2018

Growing an agency is hard.

You start with nothing but a laptop and a bus pass, and you commit yourself to developing a customer base and establishing an agency.

But markets turn down, customer bases dry up, technology grows faster than you can, and all of a sudden you find yourself struggling to stay afloat. They...


Oct 9, 2018

“Why should we go with you?” is perhaps one of the most dreaded questions that a potential client can ask you when considering whether or not to do business with your company.

Eric Sharp, the Founder and CEO of ProtoFuse, said that at one point in time his only answer to this question was, “Because we are...