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The Innovative Agency

Aug 28, 2018

The real question, as marketers, is how can we leverage the power of artificial intelligence, why does it matter in the agency world, and how do you square the implementation of artificial intelligence with the ever changing data privacy laws that are popping up all over the world?

Artificial intelligence is going to...

Aug 21, 2018

On a recent episode of The Innovative Agency, Jody Sutter from The Sutter Company stopped by to chat about the 4 business development personalities, why the pitch shouldn’t be your main focus, and why being a niche agency can be a good...

Aug 14, 2018

Being an agency owner is a tough gig. You’ve got a host of things to deal with. Employees, budgets, a board, leadership, the list goes on and on.

It can all be a little overwhelming at times, and if you’re not careful, you can start to second guess yourself. You can start to let doubt and fear creep in and undermine...

Aug 7, 2018

Ask 100 agencies how they measure success, and odds are you’re going to hear some iteration of the same thing.

It will involve revenue, profits vs. losses, time, resources, and any number of other things that might show up on a financial report or a revenue report.

The tendency to focus on “lagging indicators”...