Nov 7, 2018
Experiential marketing is all around us. Whether you’re walking past a booth at a trade show, attending an event hosted by a brand at a festival, or even just going to Disney World with your family, you’ve probably been a part of some sort of experiential marketing.
David Title is the Chief Engagement Officer at Bravo Media, an experiential marketing studio with an in-house team of producers, animators, designers, and creators. Together they produce dynamic, live content for clients who want to increase brand awareness and drive action.
For David, experiential marketing is any kind of marketing that is happening in real-time in the real world. It can be related to theater, performance, and/or experiences you manufacture at the moment of contact with a potential customer to create a desired result.